$10,000/month Google Ads Grant for Nonprofits

Program benefits


Display community or donor location data on a Google Map with Google Maps Platform.Get Google Maps Platform credit to apply toward your usage.Get additional Google Mapping tools.

Google for Nonprofits offers eligible organizations access to Google products and tools that can help nonprofits find new donors and volunteers, work more efficiently, and get supporters to take action.Google for Nonprofits provides access to the following Google products: G Suite for Nonprofits Enable your teams to collaborate, iterate, and innovate together, from anywhere, in real time, with our cloud-based productivity suite.Stay in touch with volunteers, supporters, and your community with unlimited email addresses at your custom domain via Gmail.Keep everyone on the same page with Google Docs – create and edit grant proposals, meeting agendas, and more in real time from anywhere.Keep schedules organized and appointments updated with Google Calendar.Make sure everyone stays connected with Google Hangouts that host up to 25 participants.Access your Google Docs, Sheets, Forms, and Slides from any device, any time with 30GB of storage space per user across Gmail and Google Drive.Use shared drives for additional storage. While this feature is not available in G Suite Basic, it is part of the G Suite for Nonprofits upgrade.Get 24/7 support by phone, chat, and email in case you have any questions along the way.

Google Ad Grants Receive in-kind advertising for your nonprofit through Google Search and increase awareness worldwide.Reach new advocates for your cause and save resources for what matters most by running text ads on Google Search results with monthly in-kind advertising budgets.Track online donations, newsletter signups, and volunteer registrations to stay aware of those who drive your organization forward.

YouTube Nonprofit Program Share your nonprofit videos through YouTube to better connect with supporters, volunteers, and donors.Make it simple for users to visit your website, give their support, and learn more about your nonprofit with Link Anywhere Cards.Get access to state-of-the-art production studios at YouTube Spaces around the world.Get technical issues resolved quickly and spend more time on your mission with dedicated email support.



Google Earth and Maps Bring your nonprofit’s story to life with custom maps and global location data.




Eligibility guidelines


To be eligible to participate in Google for Nonprofits, an organization must:


Be registered as a charitable organization in one of the countries listed below. All organizations must be verified as a nonprofit organization by TechSoup or the local TechSoup partner. See country-specific eligibility details below.


Not be:

  • A governmental entity or organization

  • A hospital or health care organization

  • A school, academic institution, or university (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google for Education.


For Canada

  • Organizations must be currently registered with TechSoup Canada, TechSoup Global's regional arm.

  • Organizations must be: (1) charities; (2) tax exempt non-profit organizations operating on a nonprofit basis for the public benefit; (3) federal not-for-profit corporations; or (4) provincial non-profits.




Activate G Suite for Nonprofits


If your organization has a Google for Nonprofits account, you’re eligible for G Suite for Nonprofits. G Suite for Nonprofits is available at no charge. G Suite for Nonprofits has similar features to G Suite Basic with the addition of shared drives and your organization can have unlimited users.


To see if G Suite for Nonprofits is available in your country, see Nonprofit product offerings by country.


Activate G Suite for Nonprofits If you already have a G Suite account, skip steps 1 and 2.


  1. Go to the G Suite for Nonprofits sign-up page and complete the steps to create a G Suite account for your organization.You get a 14-day free trial with a G Suite account. For more information, see About your free G Suite trial.

  2. Verify that you own your domain. For details, see Verify your G Suite domain.

  3. Go to Google for Nonprofits and sign in with your organization’s Google for Nonprofits administrator email.

  4. Click G Suite for Nonprofits > Get started.

  5. Follow the steps to submit your domain. Do not include www or http:// in the address (for example: domain.org)

  6. We will review your request in 3 business days to make sure your G Suite account is eligible for G Suite for Nonprofits.If your domain belongs to a reseller If the domain for your G Suite account is owned by a reseller, we can't upgrade the account to G Suite for Nonprofits. To evaluate your options, contact your reseller.




Activate Google Ad Grants


If your organization has a Google for Nonprofits account, you’re eligible for Ad Grants. See the countries where Ad Grants is available.

The review process for Ad Grants accounts can take up to 10 business days. 5 business days to review the pre-qualification steps and 5 business days to review that the account has been set up correctly. Please ensure you follow the Ad Grants activation guide very carefully to ensure the review can be completed as quickly as possible.

What you'll need

You'll need to pre-qualify for Google Ad Grants and then you'll need a correctly configured Google Ads account to submit for activation.

Please refer to the Ad Grants activation guide for specific instructions on getting pre-qualified and setting up your account. Click on 'Get started' in the guide to bypass entering billing information. Learn why you should ignore requests for billing information.


The same administrator account for Google for Nonprofits and Google Ads. Learn how to add an administrator to your Google for Nonprofits account.


Activate Google Ad Grants Go to Google for Nonprofits and sign in with your organization’s administrative account.Under "Google Ad Grants," click Get Started.Follow the steps.Google will review your activation request within 5 business days.




Activate the YouTube Nonprofit Program


If your organization has a Google for Nonprofits account, you're eligible for the YouTube Nonprofit Program. See the countries/regions where the YouTube Nonprofit Program is available.


What you'll need


Activate the YouTube Nonprofit Program

  1. Go to Google for Nonprofits and sign in with your organization’s administrative account.

  2. Under "YouTube Nonprofit Program," click Get Started.

  3. Follow the steps.


Google will review your request in 3 business days. Once the YouTube Nonprofit Program is activated, you can start using all the benefits available to nonprofits and channel features for YouTube creators.




Activate Google Maps Platform credits

If your organization has a Google for Nonprofits account, you’re eligible for Google Maps Platform credits. See the countries where Google Maps Platform credits are available.


  • What you'll need A Google for Nonprofits account. Learn how to request a Google for Nonprofits account.

  • A Google Cloud billing account. Get a Google Cloud billing account.

  • Your organization's address, phone number, and domain name.

  • Your organization's usage requirements. You need to know if you'll be publishing Google Maps APIs on a public website, a restricted access website, or both.

  • A justification for why your organization needs additional credit beyond the $200/month that's included when you register your Maps project.


  1. Activate Google Maps Platform credit Go to Google for Nonprofits and sign in with your organization’s administrative account.

  2. Under "Google Maps Platform credits," click Get Started.

  3. Follow the steps.


Google will review your request in 3 business days.If your organization isn't eligible for Google Maps Platform credits, check the  Google Maps Platform Terms of Service and fix any issues

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